January 20, 2021 6 min read
This article has been translated from our Spanish edition using AI technologies. Errors can occur due to this process.
The opinions expressed by the entrepreneur’s contributors are their own.
“Have you acted in accordance with the wish that inhabits you?”
Jacques Lacan, Sem VII “The Ethics of Psychoanalysis”
I’m sure there are a lot more good ideas out there than ventures, and one of the main reasons for that is people’s fear of starting them.
This article is for anyone who has introduced themselves at some point have their own business, quit their job to pursue a business or doing a personal project like a family and unable to do it because of their own mental difficulties.
The 6 ways to lose company fear
1. The change depends on our choice
The neurotic often thinks in terms of imaginary losses and therefore always seems to want to win. It focuses more on what you might lose than on possible gains. First of all, we need to know that we always leave something aside when making a decision. A lossless choice is only possible in fiction or dreams, but not in reality. So I think the first step is to assume that it is the consequence of our choice to be better.
2. Examine the resources you have
A good way to understand what it is about is to break them down into vital, psychological, economic, and social.
It is necessary to determine the state of our physical health, because the brain thinks much better when its wearer is healthy. The Latin principle of Mens Sana in Corpore Sano is still perfectly valid.
Then you will know what our mood is like at that moment and pay attention to its extremes. The ideal would be to be balanced because when we are sad we could assume that only the success of the project would get us out of there, and that increase in its power would become even more overwhelming. Also note that if we are feeling happy and euphoric, we can neglect critical aspects of the project.
In terms of economic resources, they are easy to understand and do not deserve special imprisonment what the social do. Often times, we do not appreciate or appreciate the tremendous capacity of attachments to our emotional wellbeing. A solid network of friends or family members enables us to get support when we need it. It can offer us other points of view and, why not, alternatives to our ideas.
3. Set expectations correctly
Both our and the other party are potential users, consumers of our product or service, and even a potential partner.
An expectation is a hope that combines both rational and emotional aspects. And I think it’s important to work equally on both.
Let’s take the time to sort out and reconcile both commercial and emotional relationships. With regard to the first, it is important that we empathize with the customer so well that we know exactly what their expectations are and then articulate them with what we can offer. Let’s not promise what we can’t deliver.
And something similar happens in affective relationships. The suggestion is to talk about important issues from the start. Child ownership and parenting, money management, long-term projects and so on.
It’s about adapting as much as possible what everyone expects from the other party and being as transparent and honest as possible in communication.
It’s about adapting the maximum to what everyone expects from the other party / Image: Depositphotos.com
4. Don’t idealize!
Idealization consists in imparting extraordinary powers and abilities to an object, person, or circumstance.
Action that is typical of the early stages of thinking but is not given up later in adulthood.
The idealization of a company is expressed in the following sentences: “This will save us for life”, “It will be the future of my children” or “I need this to be happy”.
Let’s not anchor all or most of our condition of existence to the success of a project. Let us know that the perfect idea doesn’t exist and that even the most successful companies have shortcomings.
5. It won’t work the first time
It is crucial that we estimate that the first win is in the attempt itself, beyond the result.
Reward and confirm your action. That you cheered up on the first try. Then it’s time to calmly analyze what happened so that you can adjust and refine whatever you need. Celebrate now …
6. Don’t hesitate any longer
I first read the term “procrastination” when Lacan spoke about Hamlet. Today is in fashion …
To hesitate means to postpone indefinitely. For another day, next year, or just later, from simple things like changing a lightbulb to deep questions like investing in a business.
Again, the hesitation avoids knowing about our desires, and in this shift there is discomfort and the experience of being unable to avoid it. There is a compulsion not to do this.
Acting according to our own desire takes work, determination, and courage. It will not be a path of roses or thorns. It will be our way and it will have the soil that we can put on it at this point.
Let’s go. It’s over there. Let’s go. Its worth it!