Amazon Prime Present on Entrepreneurship Could Characteristic Monzo, Harmless Drinks Founders


  • A new TV show for entrepreneurs is slated to air on Amazon Prime later in 2021.
  • The show, titled “Incubating Entrepreneurs”, is held in the “Dragons’ Den” format.
  • Monzo founder Tom Blomfield and Innocent Drinks founder Richard Reed were selected as judges.
  • You can find more articles on Insider’s business page.

With the global list of the wealthy dominated by founders and entrepreneurs, starting your own business can be an attractive path to wealth.

But entrepreneurship is no walk in the park.

Insider learned that a new TV series aims to teach budding founders the ropes of entrepreneurship from a group of successful executives and investors.

“Incubating Entrepreneurs” is being marketed as a cross between “Shark Tank”, “Dragons Den” and “The Apprentice” and will appear on Amazon’s Prime Streaming service later this year, according to Insider.

Luis Kelly, the director of Pictures in Motion, the production company behind the show, confirmed it would continue when asked for comment by Insider. He said some details have not yet been set as a broadcast date has not yet been set.

Amazon did not respond to a request for comment.

The company has at least two prominent panelists in mind: banking unicorn Monzo co-founder Tom Blomfield and Innocent Drinks co-founder Richard Reed. Insider understands that none have yet been registered, but are approached by a talent agency.

Blomfield said he was unaware of the show but said he would be interested in attending if contacted by Insider. The Monzo founder has been a free man since leaving fintech in January of this year.

If Blomfield and Reed attend, they would be involved along with Eamonn Carey, CEO of startup incubator Techstars.

Angel investor
Ying Wang and Angelika Burawska as well as Steve Lindsay, COO and Business Development Manager of the London-based early-stage fund SFC Capital.

Carey told Insider that he was doing preparatory work for the show on camera.


Promotional material for the show “Incubating Entrepreneurs”.

Incubate entrepreneurs

In the eight-episode series, participants will tackle a series of challenges in small teams to solve a problem with an existing company.

The second half of the series focuses on developing a viable idea, with experts offering master classes.

At the end of each episode, participants present their ideas, with one participant losing each week.

The series finale involves contestants making their final pitch and outlining how they will use the investment if they win.

Filming is due to take place in central London in June, with October being a tentative broadcast date. Each episode lasts approximately 43 minutes.