Assume your startup will be India’s subsequent Unicorn? Apply to the Amazon Smbhav Entrepreneurship Problem


With innovation as a tool, startups today are striving to make life easier with technology, leaving traditional companies behind as contributors to the Indian economy. From democratizing access to health care and essential services like banking and finance to redefining every aspect of the way we work, our lives and our search for entertainment.

With a stronger focus on the underlying economics and an emphasis on monetization, that trust is also evident across the startup ecosystem. Two months into 2021, the Indian startup ecosystem has already closed 125 deals that raised $ 1.5 billion and is expected to have 100 unicorns by 2025.

Given that the growth of Indian startups and the economy goes hand in hand, startups need all the help they can get to reach their true potential through funding, mentoring and industry exposure through networking opportunities. To this end, the Amazon Smbhav Entrepreneurship Challenge is looking for the startup with the next value-driven offering that redefines sectors and raises the bar for innovation for the ecosystem.

If you believe your startup has the potential to become the next unicorn, Click here to apply to the Amazon Smbhav Entrepreneurship Challenge


The Amazon Smbhav Entrepreneurship Challenge offers startups and entrepreneurs the opportunity to present their ideas to a distinguished jury of industry leaders, experts and venture capitalists (VCs). Challenge winners will be given the resources they need to build and refine their offerings and drive impact on a large scale.

The challenge will have two grand winners – Amazon Smbhav Startup of the Year, which would win a cash prize of Rs 20 lakh, and two runners-up who could win a cash prize of Rs 10 lakh each.

These winners will also receive exclusive access to a 12-week 1: 1 mentoring session from startup industry experts, VCs and leading Amazon representatives.

Apart from these overall winners, special awards are given in various categories.

The winners will receive access to a Smbhav Startup Kit, which consists of 1 year of free Launchpad services for consumer startups. 6 months of global selling account management support for consumer startups and much more.

Category winners have the opportunity to network with industry leaders, VCs, Amazon guides and subject matter experts and provide one-to-one support.

How it works?

Interested startup owners must submit their application, of which the 100 most promising startups will be shortlisted. These top 100 startups are then required to submit a written elevator report about their company, vision, products and innovations in the prescribed format.

A top-class jury will evaluate these ideas and select 15 finalists. These finalists will attend a live showcase on April 16, 2021, where they will face a prestigious jury of industry experts, venture capital firms, private equity firms and world leaders. The competition winners will be announced at a live event on April 18th.

Who can apply?

Innovative startups in the following sectors / categories are invited to apply:

1) Consumer Startups (Retail, Manufacturing, etc.)

2) FinTech

3) New technologies (AI, ML, 3D printing, etc.)

4) EduTech

5) Social sustainability

6) logistics

If you believe your startup’s offering has the potential to change the way we live in meaningful ways, Click here Take the Amazon Smbhav Entrepreneurship Challenge and speed up your journey to build impact on a large scale.