Audent World Asset Administration Leads Newest Funding Spherical for Ryff


A groundbreaking new technology for the creator economy enables real-time brand integration for the first time, creating a new multi-billion dollar industry

THE ANGEL, August 3, 2021 / PRNewswire / – Audent Global Asset Management, a full-service investment boutique offering global investment solutions, is leading the next round of funding for Ryff, a technology startup poised to radically and permanently transform the world of visual advertising through its rollout revolutionize real-time brand integration in sports, influencers, TV & film. Viewer leads a $ 11.7 million Round that includes Vulkan and Mac Ventures.

From left: Roy Taylor, Founder and CEO of Ryff and Paul Feinstein, Managing Partner and Chief Investment Officer of Audent Global Asset Management Image rights: Jason C. Williams

“We were immediately drawn to Ryff because we believe they have the potential to dramatically change the paradigm of product placement for digital media through successful partnerships with Coca Cola, Diegeo and others,” said Paul Feinstein, Managing Partner and Chief Investment Officer of Audent Global Asset Management. “We want to invest in teams that are led by industry disruptors, such as Roy Taylor who have contributed so much to the success of NVIDIA and AMD. Our businesses are heavily geared towards challenging the status quo and current methods of customer loyalty. “

The rapid pace of technology has transformed media and entertainment into an experience-oriented industry. Viewers will no longer tolerate interruptions in their conversation or want to see messages that are neither culturally nor contextually relevant to them. For the first time, brands and their agencies can deliver messages directly to consumers by implementing very large-scale, local and global brand integration with content. The Ryff platform enables brands, big and small, to discover and create messages and campaigns that deliver results that surpass all other types of advertising.

“Paul shares our passion for the creator economy. He understands the possibilities of starting a new multi-billion dollar business, ”said Roy Taylor, Founder and CEO of Ryff. “With a strong partner like Audent, we can expand our reach and invest in expanding our 10,000-hour library of available content for brands. We look forward to building and launching Spheera, the world’s first platform for the creator economy designed specifically for all types of entertainment. “

The story goes on

Ryff’s previous investors include Valor Equity Partners and Moneta Ventures.

About Audent Global Asset Management
Audent Global Asset Management (AGAM) is a full-service investment boutique that offers global investment solutions for stocks, bonds, alternatives, VC and derivatives in actively managed and tax-efficient portfolios that are tailored to clients’ individual goals. Run by respected industry veterans Paul Feinstein, AGAM is committed to providing innovative, fully customized and actively managed advice and solutions.

About Ryff
Ryff is part of a new generation of Hollywood Player who is rewriting the rules of product placement using our proprietary AI technology. We virtually insert products into fully mastered and edited content, including library content on OTT. Ryff develops new inventory so that brands can reach previously unreachable target groups and build cultural relevance.

Lisa Aldape
[email protected]

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SOURCE Audent Global Asset Management