(Bloomberg) – Chinese social media titan ByteDance Ltd. plans to hire an additional 13,000 people for its education unit this year to help capture more of the country’s booming online learning market.
ByteDance, the owner of the short video app TikTok, announced that 10,000 educators, including tutors and course designers, will be hired in China over the next four months. This is evident from a post posted on his official WeChat account on Friday. The company will hire at least 3,000 graduates this spring as part of its expansion plan for 11 cities.
The branch of education, known as Dali, which means “great force” in English, was founded last year and offers everything from preschool programs to adult education and smart learning devices. The company had hired more than 10,000 employees by October. Chen Lin, ByteDance’s senior vice president, who previously ran the company’s flagship news app, Toutiao, will lead the new company.
Online education and educational technology have flourished in China in recent months as the pandemic has forced many to learn remotely. According to a report by market research firm iResearch, the value of the sector increased 35.5% year over year to 257.3 billion yuan ($ 39.7 billion) in 2020.
Online tutoring upstart Zuoyebang recently raised $ 1.6 billion from investors like Alibaba Group Holding Ltd, and rival Yuanfudao is also looking for new funds.