Cal Poly Music Division hosts webinar, Entrepreneurship in Music | Arts | San Luis Obispo


Guest discussants and musicians David Cutler and Mark Tonelli will lead a free virtual workshop on Entrepreneurship in Music on Thursday, February 11th at 11am, presented by the Cal Poly Music Department. Cutler is currently director of music entrepreneurship at Tonelli University and is assistant professor of guitar and entrepreneurship at Millikin University in Illinois. The panel will be moderated by Arthur White, Cal Poly’s director of jazz studies

“The aim of the webinar is to educate college-aged musicians and empower them to think entrepreneurially about their careers in music,” White said in Cal Poly press releases. “With the decline in traditional career opportunities, students need to adapt with foresight, diversity and a clear plan of attack.”

Prior to his appointment as Director of Music Entrepreneurship, Cutler worked throughout his career as a composer and collaborative musician with singer Nancy Wilson, trumpeter Sean Jones, clarinetist David Krakauer, saxophonist Benny Golson, and other acts. In 2009, Cutler authored The Savvy Musician: Making a Career, Making a Living, and Making a Difference.

Tonelli worked as a guitarist and was a soloist with the Army West Point Jazz Knights for 10 years before teaching at Millikin University. He recently co-authored the new book, Entrepreneurship in Action: The Power of Student Entrepreneurship, based on his experience running the Millikin Arts Cafe. The book was published on January 29th.

Call (805) 756-2406 or email [email protected] for more information on the upcoming panel discussion, which will be free and open to the public. The webinar will be available on Δ