Cell Maker Honest Encourages Entrepreneurship in Joo Pessoa and Strengthens the Native Financial system


María do Carmo has been marketing “Cocada da Carminha” for over 20 years and sees the Mobile Maker Faire as a great opportunity to showcase her products to a different audience in each edition of the event. This weekend, the Joo Pessoa City Hall project landed on the pearly Gomes Square in Decemburgdor Osias in the Jardim Oceania district. “It was a door that was open in the middle of the pandemic when we weren’t selling, and now we can see that people everywhere have embraced this idea,” he insists.

According to Carminha, the structure that dealers receive is fundamental to the success of the project. She proudly notes that her product is gaining wide acceptance and coconuts have already gone to countries like the USA and even Japan.

Carminha recalled the idea being so successful that his daughter Ryan Ferreira helped him prepare the dessert. “We have already brought our art to the USA and Japan, which makes us very proud of the good public acceptance.

For Aline Gouvia, who has attended the show since the first edition, the initiative was fundamental to increasing sales and providing a new opportunity for those looking to grow in the business world. “Our examples have encouraged others to follow the same path of entrepreneurship,” he said.

New opportunities – Jacquiara Medeiros, Technical Advisor, Secretariat for Urban Development, highlighted the initiative to encourage those who think about entrepreneurship and also to strengthen the business of those who are already in the world of entrepreneurship. “Aside from adding opportunities to those stuck at home due to the pandemic, we offered this new option, which is Mobile Mela,” he said.

Jasiyara also recalled that the local government has also promoted employment and income generation by these entrepreneurs through training, lectures and opening lines of credit.

Partnerships – Jacqueira Medeiros also said that Sederb, in partnership with Cebre, will offer a course this month specifically geared towards this audience. He also said that “Capacita Mobile Fairs” will be made available shortly, which will be small workshops focusing on catering, handicrafts and other activities. “This initiative will have key partners such as Seidest, Cebre and the Parliamentary Business Front of the Legislative Assembly,” he concluded.

The fair for mobile manufacturers is organized by the Secretariat for Urban Development (Sedurb) in collaboration with the Secretariat for Economic Development and Labor (SEDEST) and the National Union of Family Farming and Solidarity Economy Cooperatives (UNICAFES-PB).