College topic profile: enterprise, administration and advertising | Enterprise administration and advertising


What you will learn
Business and management degrees focus on how organizations work – their business strategies and management styles. Marketing is the art of communicating with customers using psychology, sociology, marketing, and politics to promote the value of a company or product.

A wide variety of courses are offered in these related areas. Some tend to be more commercial or retail; others focus on tourism or international business. However, the common themes of any business degree are typically finance, marketing, and human resource management.

You will gain an understanding of markets, finance, operations, employee management, information systems, policies, strategies, and data. The courses also examine the ethical implications of a company. For example, if your work focuses on retailing, you can discuss fair trade issues.

An essential part of managing people is the ability to relate to them and understand their needs. Marketing students develop the ability to understand market needs and customer behavior, and improve customer satisfaction.

How you will learn
Some business courses have a more defined professional element. So you are working on a team to start a business and market a product before you go through your reading list. This group work will help you build your team and leadership skills. In other courses, internships are compulsory. Most universities have good business relationships, which means they can visit lecturers and socialize. They are likely to be assessed through coursework, although there is likely to be a practical element of assessment (through presentations, for example) as well.

Marketing students can use the Chartered Institute of Marketing’s Graduate Gateway to gain an additional qualification by taking a small number of top-up modules.

entry requirements
A high school diploma (or equivalent) in math, economics, or business will likely help your application. Marketing degrees generally have flexible entry requirements, but degrees in English, media studies, or business degrees can help your application for more competitive courses.

What job can you get?
These are popular courses, which means tougher competition for jobs. And because it’s not a subject like architecture or medicine, you can compete against graduates with degrees in economics or history who choose to pursue careers in business. It is worth remembering that most startup companies fail within the first three years. So if you are hoping to be a small business owner, you have to show tenacity and develop a thick skin.

However, the type of business course you have and the hands-on experience you gain mean that you are well positioned to get a job in the financial sector or at one of the top companies that recruit graduates. Research training groups should provide you with a good general foundation for doing business and allow you to focus on a specific area, such as: B. Human Resources, Finance or Marketing.

And these skills are not only valued by advertising agencies. Organizations from a variety of sectors – public, private and voluntary – all have a marketing department, while the ability to communicate, debate and present well is valued positively by employers everywhere.