College’s Faculty of Enterprise launches new Sports activities Administration Program


The College of Business at the University of Nevada, Reno has taken the first step with its new sports management program. This particular focus within the college has been overwhelmingly supported by several key donors and sports organizations, including the Las Vegas Raiders, Vegas Golden Knights, Las Vegas Aces, Reno Aces, Las Vegas Aviators, and Women Leaders in College Sports.

In addition to the undergraduate degree in Sports Management launched in December 2020 for all admitted undergraduate students, the college is introducing a nine-month online Executive Certificate in Sports Management specifically designed for professionals in the sports industry to impart relevant and in-depth knowledge acquire across the industry. As part of the certificate program, students learn from industry experts, take part in experiential learning at one of the program’s partner organizations, and attend the two-and-a-half-day Tahoe Sports Summit at Lake Tahoe with industry leaders. culminated in her graduation ceremony.

“I am honored to attend Reno College of Business Sports Management at the University of Nevada Board of Directors, ”said Marc Badain, President of Las Vegas Raiders. “I am determined to support the program’s mission to ‘develop and teach best practices in the sports industry’ and to help improve the students’ educational experience.”

Cary Groth leads the sports management program as director after spending four decades in intercollegiate athletics and administration. She was the sporting director of two NCAA Division I Football Bowl subdivision facilities – the University of Nevada, Reno, and Northern Illinois University – and is CEO of The PICTOR Group, an athletics consultancy.

“The courses in this program are taught by some of the best in the business, with relevant topics drawn from their professional experiences,” said Groth. “It is important that students learn about the problems of the sports industry as they learn from those who work in the sports industry. The Executive Certificate is aimed at anyone interested in the sports industry or currently working in the sports industry. “

The curriculum for the Executive Certificate covers the issues faced by the sports industry at all levels – from municipal sports commissions to intercollegiate athletics to professional sports organizations – while focusing on the business side of the industry.

“The impact of doing business through sports, recreation and athletics activities and events in our community, state, and region is significant and growing,” said Greg Mosier, dean of the College of Business. “We are excited to have a significant impact in this area across the state and across the country.”

Classes for the Executive Certificate will start in fall 2021, enrollment is now open. The courses are taught entirely online – with the exception of the Tahoe Sports Summit, which takes place in May – and make the program accessible from anywhere. Individuals are encouraged to apply early as the program is expected to be completed quickly. Interested parties can also send an email to [email protected].

“I am thrilled to join this distinguished group to lead and help build this innovative education program,” said Patti Phillips, executive director of Women Leaders in College Sports. “Kudos to college management for bringing together such a diverse group of industry leaders to provide a relevant and impactful educational experience for students who enroll in this program.”

Start your application for the Executive Certificate in Sports Management today