CVIIC Immigrant Entrepreneurship Challenge: Success Results in Coaching for Second Cohort


Central Valley Immigrant Integration Collaborative

Jesus Martinez, CVIIC Executive Director

Jesus Martinez, Managing Director, CVIIC

The Central Valley Immigrant Integration Collaborative (CVIIC) announces the start of a second cohort of their successful Immigrant Entrepreneurship project

This actually means that we were able to implement a project that offers a holistic approach to entrepreneurship. “

– Clarissa Vivian Petrucci

CLOVIS, CALIFORNIA, UNITED STATES, April 8, 2021 / – The Central Valley Immigrant Integration Collaborative (CVIIC) is launching a new phase of its Immigrant Entrepreneurship project by recruiting a second cohort of attendees who will begin receiving Training mid-April 2021. Forty Latino immigrants residing in California’s Central Valley will participate in this unique project that will strengthen their individual business skills and enable them to be better positioned to contribute to national economic recovery.

Jesus Martinez, Executive Director of CVIIC, underlines the importance and popularity of the project: “Although we only made minimal advertising to announce the start of the second cohort, the application process was closed after a few days due to high demand. This interest shows the need to create and expand entrepreneurial opportunities for Latino immigrants in the Central Valley. Many immigrants want to start a business or learn to develop the skills to better run an existing business. “

The Immigrant Entrepreneurship project was originally launched in October 2020 and conceived by CVIIC and a group of local partner agencies that include adult education institutions and immigration agencies. A first group of participants was successfully trained between October 2020 and March 2021. The training was offered by Immigrants Rising, a nationally recognized agency specializing in promoting entrepreneurship in immigrant communities. A highlight of the project was the award of 19 Kickstarter grants by CVIIC, which are given to some of the project participants to further support their entrepreneurial activities.

Iliana Perez, Director of Research and Entrepreneurship at Immigrants Rising said, “This program provides training and support to help participants apply their current skills, knowledge and experience in starting a business. As we struggle at the federal level and wait for gradual legislation, we also need to make sure that immigrant communities thrive, not just survive, by providing them with resources to help themselves. “

The success of the first cohort helped spread interest in the application process for the second cohort, which will receive intensive training opportunities from April to July. The second cohort receives entrepreneurship education from the Fresno Area Hispanic Foundation and the Valley Community Small Business Development Center.

Clarissa Vivian Petrucci, coordinator for CVIIC special projects, highlighted a special feature of the project and pointed out that the interest also extended to other agencies interested in supporting project activities. “We were fortunate that many local organizations and even government agencies are keen to share the resources and services with the project participants. In practice this actually means that we were able to implement a project that offers a holistic approach to entrepreneurship. Participants will learn how to start and run a business but have also received support to remove other barriers they face including access to health care, immigration services, access to a platform for English as a second language to share their Improve your English skills. ”

Applicants enrolled in the second cohort express a desire to create or strengthen various types of local businesses, from bakeries and other food businesses to household and commercial cleaning, construction, painting, pet shops, clothing stores, event planning, beauty salons, and other.

Project participants live in rural and urban communities in the Central Valley. This includes residents from Fresno, Kern, Tulare, Madera, Merced, Stanislaus, and San Joaquin counties.

The success of the Immigrant Entrepreneurship project affects CVIIC’s medium and long-term strategic plans. This includes a desire to continue to provide entrepreneurship education opportunities to new cohorts of immigrant, to expand the services to an online community through a Facebook group, and to establish new partnerships with local, state and federal agencies interested in the economic well-being of immigrant families in the Central Valley , including entrepreneurship.

Jesus Martinez adds: “We are pleased with the success of the project so far and hope that it will be possible to help many more immigrants from the Central Valley to make the American dream come true. Our economic recovery will benefit greatly from their efforts, creativity and initiative. “

Jesus Martinez
Central Valley Immigrant Integration Collaborative (CVIIC)
+1 559-560-5090
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April 08, 2021 at 10:33 PM GMT

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