David Hogg is giving up pillow entrepreneurship and returning to gun-control activism. His firm Good Pillow aimed to rival the MyPillow model.


Parkland shootout survivor and activist David Hogg (L) in Los Angeles on July 20, 2018 and MyPillow CEO Michael Lindell (R) in the White House on January 15, 2021.

  • David Hogg announced on Saturday that he was stepping down from his pillow company, Good Pillow.
  • The survivor of the Parkland shootout started the company to compete with Mike Lindell’s MyPillow.
  • Co-founder and tech mogul William LeGate will continue the mission of building an ethical company.
  • You can find more articles on Insider’s business page.

Parkland survivor and pillow entrepreneur David Hogg announced on Saturday that he is retiring for good from his Good Pillow company.

On Twitter, he said, “Effective immediately, I have resigned and released all shares, property, and control of Good Pillow LLC.”

The reason for his departure was for “personal commitments” including time to “focus on college studies” and “advance the gun violence prevention movement.”

In another tweet, Hogg said, “While the tragedy and trauma I’ve experienced shapes me like many other gun violence survivors, it’s nowhere near who I am, and I look forward to this Using time to develop myself. ” an organizer, friend, son and brother. ”

The 20-year-old Harvard University student started Good Pillow to battle the conservative MyPillow CEO Mike Lindell. Hogg wanted to “run a better business and make a better product with more satisfied employees than Mike the pillow type while creating jobs and helping people in the US Union,” previously reported Insider’s Sophia Ankel.

Hogg formed the rival firm after teaming up with tech mogul William LeGate. Lindell greeted his competition with ambivalence when he told Axios that “there is nothing wrong with competition that does not infringe anyone’s patent”.

With a growing commitment to college, family and activism, Hogg now felt it was necessary to sever ties with his company and LeGate to continue its mission of building an ethical business.

Lindell’s company has seen a decline in support from some retailers in recent months. In an interview with Insider’s Grace Dean, Lindell said 22 retailers, including Kohl’s and Bed Bath & Beyond, pulled MyPillows products after it was discovered he was spreading conspiracy theories about election fraud. He told insiders it could cost him $ 65 million.

Most recently, the brand’s products disappeared from the Costco website. Insider asked Costco if it cut ties with the brand, but the retailer declined to comment.