DePaul Athletics Launches LEGACY, An Immersive Entrepreneurship & Model Improvement Program

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CHICAGO – LEGACY, a comprehensive entrepreneurship and brand development program for undergraduate athletes at DePaul University, will soon enable Blue Demon undergraduate athletes to take full advantage of the Naming, Image, and Similarity (NIL) laws provisionally in effect in Illinois should occur 1, 2021.

This pending legislation, and possible changes to the NCAA rules, would allow student athletes to receive compensation for using their name, picture, and likeness, much like non-student athletes.

“As the regulations surrounding the student and athlete experience modernize, DePaul Athletics has been steadfast in helping our students build their personal brand, improve their financial literacy, and create another path to meet their future goals,” said DeWayne Peevy, Director of Athletics. Nationally acclaimed education from DePaul’s Driehaus College of Business, College of Communication and Coleman Entrepreneurship Center, combined with the limitless opportunities the city of Chicago offers, position DePaul in a unique way to make an impact. We wholeheartedly welcome NIL as it supports our ‘students first’. Values ​​and aligns with DePaul’s mission to prepare graduates to succeed in their chosen fields and to act as agents of transformation for the rest of their lives. “

LEGACY offers student-athletes training on NIL rule changes, digital tools for evaluating their personal brand, and a variety of educational opportunities from industry experts.

In collaboration with the award-winning Driehaus College of Business and College of Communication at DePaul University, LEGACY offers a variety of learning opportunities that explore the interface between sport and business. Both colleges are recognized nationwide for their interdisciplinary approach and hands-on learning opportunities with Chicago’s professional sports organizations, and offer industry-leading curricula including degrees in Sports Business (BSB) and Sports Communication (BA).

LEGACY will use existing courses from these programs and offer new learning opportunities that focus on four pillars of education:

  • Financial education
  • Entrepreneurship
  • Brand management
  • Social media strategy

“The Driehaus College of Business looks forward to helping our student athletes both on and off the pitch,” said Thomas Donley, interim dean of the Driehaus College of Business. “We will deepen their entrepreneurial and sports business skills and knowledge through bespoke seminars led by our faculty experts in these areas and encourage student-athletes to acquire a business minor, a practical and marketable addition to any DePaul major. ”

“The College of Communication is ready and excited to help students build their reputations and differentiate themselves from the competition in sports and chosen fields of study,” said Alexandra Murphy, interim dean of the College of Communication. “Through this innovative partnership, we will connect students with faculty and industry experts where they will learn critical business and media skills in sports communication and related topics in public relations, journalism, public speaking and personal branding.”

DePaul Athletics will also partner with the Coleman Entrepreneurship Center, recognized nationwide by the Princeton Review as one of the nation’s finest studies in entrepreneurship. This alignment will allow student-athletes to access a mix of academic and co-curricular programs, as well as NIL-specific workshops, through the center. DePaul recently expanded its academic programs by introducing an Entrepreneurship (BSB) degree for business students and a minor in Entrepreneurship for non-business degrees.

“The Coleman Entrepreneurship Center is excited to partner with the DePaul Athletic Department to help our student athletes,” said Bruce Leech, executive director of the Coleman Entrepreneurship Center. “We define entrepreneurship as an ability to be innovative and creative, and also learn how to do business. We welcome the opportunity to include DePaul student-athletes in our experience programs and entrepreneurship education.”

This new partnership with DePaul’s Driehaus College of Business, College of Communication and Coleman Entrepreneurship Center makes DePaul Athletics one of the first sports departments in the country to participate in such a robust campus collaboration.

With LEGACY, the branding platform INFLCR will also expand its recently announced partnership with the Blue Demons. In addition to serving as the department’s content management platform, INFLCR Plus now also provides educational support, additional social media measurement tools, fair market value assessments, and other elements critical to personal brand growth.

“Student-athletes at DePaul will have the best resources to win in the NIL era,” said Jim Cavale, CEO of INFLCR. “I’m excited to be working with DeWayne Peevy and DePaul Athletics to make this happen.”

“Through several innovative partnerships with our campus community and industry-leading brands, we have put together a robust program to support all DePaul student athletes on all 15 teams like never before,” said Taylor Stapleton, Senior Associate Athletics Director. “LEGACY gives our student athletes the resources and tools to maximize their exposure and build their brand in America’s greatest city.”