Post Views: 182
An entrepreneur is defined as “a person who starts a new business, bears the most risks and enjoys the most benefits”. Second, the entrepreneur is often viewed as an innovator or “source of new ideas, goods, services and business / or practice”.
Thus, extending this definition, entrepreneurship is “the creation or extraction of value”. Wikipedia.com refines this definition by stating that “Entrepreneurship is seen as change and generally involves a risk beyond what normally occurs when starting a business and which may involve values other than economic ones. “
Now that we understand the two concepts of entrepreneurship and entrepreneurship, it is time to consider the role video content plays in accelerating the entrepreneur’s journey and successes.
In summary, digital marketing is the primary mechanism and method to market the entrepreneur’s products or services to the brand’s target audience. And in the postmodern world we live in, video producers like Spiel claim that “video content is playing an increasingly important role in the overall digital marketing strategy.”
Why video content?
To start this discussion, it’s good to consider several statistics about video content. They provide the foundation for using video as the main driver of the entrepreneur’s digital marketing strategy.
- Worldwide viewers watch more than 1 billion hours of YouTube videos every day.
- Viewers retain 95% of a marketing message when described in a video compared to 10% of the marketing message when read as text.
- 81% of companies used video as a marketing tool in 2019, compared to 63% in 2018.
- 6 out of 10 people watch online video rather than television.
- Mobile video consumption increased by 100% compared to the previous year.
- By 2022, online video will account for over 82% of all consumer internet traffic. This number is 15 times higher than 2017.
In conclusion, it can be concluded that this statistical study clearly shows that using video content is now the best way to grow your business from a small startup to a mature, sustainable company.
Produce a video on a budget
It is known that entrepreneurs need to start their business frequently, certainly in the early stages of the startup, before they can apply for funding. Nathan Rieff states in his article entitled “Financing Series A, B, C: How It Works” that the startup must first prove the value of its business model and its products or services before raising capital through financing rounds like the series can financing rounds A, B and C. Apart from that, these financing rounds are merely the “process of growing a company through external investments”.
While the startup is proving its worth, the founders have to pay for any marketing videos made out of their own pockets. So, let’s look at ways you can make a video on a budget.
Note: It has never been easier to create a “homemade” video. However, it’s a good idea to hire a professional video production company to do as much of the production process as possible. Anyone with a premium smartphone like an iPhone or Samsung smartphone can record video content. The question, however, is whether or not the result is professional. The reality is that the quality of the startup’s product or service depends on the quality of the video that is published. Hence, it is important to ensure that the final video is of the highest quality. Otherwise, the video’s ROI metrics show that creating the video was actually a waste of money.
- The pre-production phase
The two most important parts of the preproduction process are creating the script and putting together the storyboard. On the one hand, it seems like a waste of time to spend time writing and storyboarding. The fact remains that any time spent perfecting the video script and creating a detailed storyboard reduces the time spent during the production and post-production phases. This reduces the overall cost of the video and increases the ROI.
It is therefore important to ensure that the script is clear and concise with the marketing message. Second, a detailed storyboard choreographing the video from start to finish helps the videographer and post-production editorial team. When you take on the role of videographer and video editor, creating a detailed storyboard and script is essential to the success of the video.
The final part of this process is to hire actors and actresses (or ask a friend or family member to take on that role), choose a location, and acquire the necessary permissions to record the video in your preferred location.
- The production phase
The next step is to rent, buy, or borrow the best video camera you can afford. While it is possible to record the video scenes and B-roll with a smartphone, it is preferable to use the best video camera available. Another point worth mentioning is that if you have a static place to talk about your brand’s products or services, you can even use a MacBook Pro’s webcam and laptop to record and edit the video.
What is special about this phase is that it is important to include enough raw material to give the editor enough material to work with. Otherwise, you may have to re-record some of the footage. This increases the overall cost of video production and increases the time it takes to complete the video.
- The post-production phase
The post-production phase is the final part of the video production process. And it starts with the video editor working together and editing the raw footage to create the final product. The editing phase is often the most time consuming and takes the most time. On the other hand, capturing enough good quality raw material and b-roll can reduce the time it takes to edit that material and create extremely high quality video. Every video editor wants to create a video that showcases your brand’s product or service, attracts the brand’s audience, drives customer conversions, and increases sales.
