Entrepreneurship Week affords public, college students an opportunity to achieve insights into enterprise constructing


Troy University’s IDEA Bank will host Entrepreneurship Week September 20-24, with free programs open to the public every day.

“We are pleased to offer the public and TROY students the opportunity to receive valuable tips for their company,” said Lynne Firmin-George, Director of IDEA Bank.

Located on South Court Square in downtown Troy, IDEA Bank is committed to developing Troy University and Troy, Alabama, into a regional hub for economic growth by providing entrepreneurial resources and collaboration opportunities for our student community , Faculty, staff, alumni, and local businesses are created, and leaders. IDEA Bank aims to support student entrepreneurship and new ventures in the southeastern Alabama region by providing students with the knowledge, resources, and support system to bring their ideas to life on the ground.

A Coffee & Collaboration session takes place every day from 8.30 a.m. to 10.00 a.m. The informal opportunity to come and go gives an insight into what IDEA Bank has to offer.

From 2:00 pm to 3:15 pm Monday, September 20th, Will Pouncey, owner of Optics Consulting, will discuss how to evaluate the financial aspects of a new business in a session titled “Back of the Napkin Numbers” , including market research, financial projects and more. “

On Tuesday, September 21, local entrepreneurs will present a round table presenting success and failure stories. This will be an opportunity to ask questions and learn in a relaxed and open environment.

“Building a Professional Identity from Concept to Completion” is the focus of the Wednesday session from 2:00 p.m. to 3:15 p.m. Graphic design professor Chris Stagl guides the participants through the process of creating a logo for their company and discusses branding strategies.

Two sessions will be offered on Thursday, September 23rd. The first is a virtual session on strategic and authentic brand storytelling. Chayil Media Publishing owner Danielle Wallace will present “Bridging the Digital Gap with Brand Storytelling” from 12 noon to 1 pm.

Later, from 6pm to 8pm, award-winning filmmaker, student entrepreneur and “You’re Just a Statistic” author Ty Rickard will present the week’s keynote presentation at a reception in his honor. Rickard built a profitable media production company at the age of 15 and gained a national clientele of celebrities, musicians and global brands before graduating from high school. He will share his insights on how to break the mold and build a career out of his passion.

The IDEA Bank rounds off the week with an open day from 9 a.m. to 5 p.m.

The sessions are free to attend, but space is limited, so reservations are required for all sessions except Open House and Coffee & Collaboration sessions. Register online at https://www.troy.edu/community-outreach/idea-bank/index.html or contact George by email at [email protected].