How goop’s Head of Personal Shopper Expertise Will get It All Executed in a Day

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In partnership with our friends at Porsche

Knowing Kelly Egarian, goop’s retail manager, means loving her. Is it her quick wit, big personality, or hyper-sociable approachability? It’s actually the very Kelly combination of all three. That makes her the perfect contact person for everything that has to do with customers at goop. And when we say it all, we mean that it wouldn’t be uncommon for her to be at a customer’s door to discuss styling tips or to organize the entire kitchen. In other words, she is the girl, soundboard, and expert opinion you need for speed dialing.

Whether she does personal shopping, throws suitcase shows at Goop Brentwood, or throws a dreamy dinner or clambake in an idyllic setting (events – do you remember?), No two days are the same. But whatever’s on the agenda, you can bet it’s powered by strong coffee, a cabinet full of G. labels, and a sleek ride to get them from A to B (then C and D, sometimes even E. ).

9 HOURS WITH KELLY

9 AM

To say my days are in full swing would be a huge understatement. First: Pilates. Then put on (high) sweatpants and get some coffee around the corner at my favorite place, Great White. There’s always a happy encounter with my Australian friends over breakfast burritos and the best flat whites outside of Byron Bay.

  1. Ray-Ban sunglasses

    Ray-Ban goop sunglasses, $ 154

    SHOPPING NOW

  2. G. Label Steiner sweatshirt with round neck

    G. Label Steiner Tie Collar Sweatshirt, $ 185 $

    SHOPPING NOW

  3. G. Label Rudi Sweatshorts

    G. Label Rudi Sweatshorts goop, $ 185

    SHOPPING NOW

  4. W&P to-go mug

    W&P To-Go Mug-Goop, $ 25

    SHOPPING NOW

10AT THE

I spend a lot of time in the car, voluntarily and by necessity. After consuming caffeine, I like to go to the beach to stick my toes in the sand and have my daily phone check-in with my mom. Working from Venice and being able to walk in the water year round is a huge plus (as an east coast girl, I’ll never get over the novelty). But on days in a row in LA, a reliable ride is what keeps me on time. Going from zero to sixty in less than six seconds without a gram of gasoline – right, electric – is my kind of energy.

Kelly Egarian with Porsche Taycan
Kelly Egarian with Porsche Taycan
Kelly Egarian with Porsche Taycan

  1. Saie sun visor

    Saie Sun Visor Goop, $ 34

    SHOPPING NOW

  2. G. Label Lucy striped sweater with funnel collar

    G. Label Lucy Striped
    Funnel neck sweater, $ 595 $ 5

    SHOPPING NOW

  3. RE / DONE shorts

    RE / DONE shorts goop, $ 195

    SHOPPING NOW

  4. Birkenstock sandals

    Birkenstock sandals goop, $ 100

    SHOPPING NOW

11AT THE

While my backyard office is the ultimate WFH setup, the Taycan is the next best. After overnight charging, I take my morning calls via bluetooth as I make my way down the palm-lined streets of Santa Monica to my home: goop Brentwood at Country Mart, where I oversee our retail store.

Kelly Egarian with Porsche Taycan
Kelly Egarian with Porsche Taycan

  1. goop x Mejuri Pavé Diamond Dome Hoop Earrings

    goop x Mejuri Pavé Diamond
    Dôme Hoops Goop, $ 650

    SHOPPING NOW

  2. Westman Atelier Lip Balm

    Westman Atelier Goop Lip Balm, $ 38

    SHOPPING NOW

  3. G. Label Raffa Medium-length dress

    G. Raffa label
    Medium length
    Coat rack, $ 595

    SHOPPING NOW

Noon

Giving is my love language. So when a customer calls my bat phone with a special request – beauty pick-me-up for a BFF, a bespoke Spinelli-Kilcollin ring – I’ll be there. The traffic in LA is notoriously insane, but honestly, there’s nothing I love more than driving around town and meeting customers in the process.

Kelly Egarian with Porsche Taycan

6:00 p.m.

Go home for outfit change number three (yes, really), a touch of mascara, and some high shine for the neckline. The date night usually begins with an unearthly Margherita pizza in Felix or Bucatini bowls dusted with Parmesan in Scopa. My fiance works in the UK so we tend to get up early and eat.

Kelly Egarian with Porsche Taycan
Kelly Egarian with Porsche Taycan

  1. G. Label Jewelry Deven Link Chain

    Label G. Deven-Link
    Goop necklace, $ 2,500

    SHOPPING NOW

  2. G. Label Jewelry Sydney Pinky Ring

    G. Sydney label
    Floating diamond
    Pinkie Ring Goop, $ 1,300

    SHOPPING NOW

  3. Westman Atelier Mascara

    Westman Atelier Mascara Goop, $ 58

    SHOPPING NOW

  4. G. Label Theodora Tea-length bustier dress

    G. Label Theodora
    Tea-length bustier
    Goop dress, $ 525

    SHOPPING NOW

Kelly Egarian with Porsche Taycan