Kestra Monetary Names Trade Innovator Elena Stebakov New VP of Product & Platform Administration | Enterprise


AUSTIN, Texas – (BUSINESS WIRE) – April 21, 2021 –

Kestra Financial, an industry leading wealth management platform, today announced the hiring of Elena Stebakov as Vice President of Product and Platform Management.

In this new role, Stebakov will bring the company’s next generation technology vision to life and support Kestra Financial’s continued commitment to delivering an integrated digital, customer-centric wealth management platform.

“Expanding our digital product leadership will double our commitment to the future success of our affiliates,” said Kris Chester, executive vice president and chief operating officer, Kestra Financial. “Elena has a proven track record of innovating and executing strategies for digital wealth management platforms with a relentless focus on the ‘how’ behind technology offerings.”

Most recently, Stebakov was vice president of strategic programs at United Capital, now Goldman Sachs Personal Financial Management. She was instrumental in designing, designing and overseeing the development of a comprehensive advisor and customer experience platform that was sold to Goldman Sachs as part of a multi-million dollar deal less than 18 months after its inception.

Before joining United Capital, she was a senior manager at Ernst & Young Performance Improvement with a focus on IT transformation. She led several transformation programs to evaluate existing operating models and application portfolios and recommend changes related to strategy, solutions, organization and governance.

“Our goal is to equip our finance professionals with the tools and data they need to make every customer feel unique without compromising efficiency and quality,” said Stebakov. “I am excited to develop the roadmap for Kestra Financial’s next generation technology platform and continue our mission to empower consultants by enabling scalability and adding value to customers with a modern, easy-to-use and unified experience Offer.”

About Kestra Financial

Kestra Financial, a division of Kestra Holdings made up of broker-dealers and investment advisors under the Kestra brand, provides a leading independent wealth management platform that enables discerning, independent financial professionals, including traditional and hybrid RIAs, to thrive, grow and thrive provide superior customer service. With a culture full of reinvention, Kestra Financial has developed an integrated corporate governance technology that, when combined with its personalized advisory services, offers exceptional size and efficiency.

Headquartered in the Silicon Hills of Austin, Texas, Kestra Financial offers an experience as unique as the city in which it operates. The company assists more than 1,800 independent finance professionals in providing comprehensive securities and investment advisory services to their clients.

The Kestra Financial division comprises Kestra Private Wealth Services, LLC (Kestra PWS), Kestra Advisory Services, LLC (Kestra AS) and Kestra Investment Services, LLC (Kestra IS), member of FINRA / SIPC. Securities offered by registered agents of Kestra IS. Investment advice from appropriately licensed representatives from Kestra AS or Kestra PWS. With the exception of the named Kestra companies, Kestra IS, Kestra AS or Kestra PWS are not affiliated with any other company named in this publication.

For more information on Kestra Financial, please visit

View source version on

CONTACT: Gregory FCA for Kestra Financial

Lindsay Fitzpatrick, 610-228-2127

[email protected]



SOURCE: Kestra Financial

Copyright Business Wire 2021.

PUB: 04/21/2021 09:00 am / DISC: 04/21/2021 09:02 am

Copyright Business Wire 2021.