Liz Kirby of Betoken CBD Shares Key Insights on Entrepreneurship


PORTLAND, Maine, June 28, 2021 / PRNewswire / – Liz Kirby, the founder of Betoken CBD, a breakout wellness brand specializing in all-natural supplements and personal care products whose sole mission is to make adult life easier, wants to create transparency into what it takes to be successful as a woman to be in a male-dominated industry.

Before starting her career as an entrepreneur, Liz was a practicing lawyer who wanted to turn her passion for helping others into a focused brand. From this quest to build a business on their own terms, Betoken CBD was born.

Liz Kirby – Betoken CBD

By combining intuitive packaging design, effective ingredients, and a keen sense of storytelling, Liz was able to build more than a brand, but to be a significant leader in a movement that enhances the lives of modern women.

When it comes to surviving uncertain times, Liz is familiar with the fact that agility and adaptability are the keys to resilience and sustainability as a business owner. During the pandemic outbreak, Betoken CBD lost 50% of its business as many brick and mortar stores closed their doors. Her quick and innovative thinking enabled her to grow her direct-to-consumer business by nearly 300% using SEO, social media, and the brand’s digital presence.

“I knew that once the economy recovered and the world reopened, consumer priorities would have changed during the pandemic. So supporting local businesses and creating a real sense of community would be paramount in order to grow our business while meeting our customers. “‘Needs” is how Liz explains her reasons for focusing her business on local partnerships once the pandemic subsides .

In line with this crucial realization that local consumers would be looking for where to invest their purchasing power, Liz has significantly expanded the wholesale segment of Betoken CBD by strategically placing the brand in nearly a dozen local retailers and was able to profit from the brand in a year increase exponential way.

An impressive and important corporate milestone for Liz was the opening of her own stationary location in the coveted Black Box on Washington Ave., which is officially opening its doors July 1, 2021.

The space is perfectly positioned in an incubator of like-minded brands, including below Alice Yardley, North optical, Ishi Ishi Ramen, and Onggi. To purchase Betoken CBD products in person, visit Black Box, 93 Washington Ave, Unit 4, or visit for their selection of natural CBD supplements and personal care products. Stay up to date and read the latest Betoken CBD in the press on BuzzFeed.


Betoken is the only CBD company designed exclusively for adults. What was once a routine morning 5k is now the source of chronic knee pain. Where your head used to hit the pillow when you fell asleep, today it’s a torn fiasco. Products are designed to help people sleep, relax, and feel better.


Liz and her husband have two young children and live in the south Maine. Liz practiced law for three years before retiring in 2013 to embark on a range of more creative endeavors. She has been a CBD entrepreneur since 2018.


Contact Mikayla at [email protected] for questions or to arrange an interview.

Betoken CBD
93 Washington Avenue Unit 4
Portland, ME 04101

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Liz Kirby – Betoken CBD
Liz Kirby – Betoken CBD