Picks From The Literary World: Books On Management And Entrepreneurship

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The start of the year is the perfect time to refocus on personal and business growth. From a handy book on preventing your brain from aging to a guide to leadership and entrepreneurship, here are our tips from the world of literature.

Staying Sharp: Build a Better Brain at Any Age by Dr. Sanjay Gupta

An Exciting New Science Guide To Protecting Your Mind From Doom. Throughout our lives, we always look for ways to keep our minds sharp and effortlessly productive. In this book, the globetrotting neurosurgeon Dr. Sanjay Gupta Insights from top scientists around the world, whose cutting edge research can help you improve and protect brain function and maintain cognitive health at any age. ‘Keep Sharp’ debunks common myths about aging and cognitive decline, examines whether there is a ‘best’ diet or exercise program for the brain, and explains whether it is healthier to play video games that test memory and processing speed , or get involved more socially interaction.

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Discover what we can learn from “super-brained” people who are in their eighties and nineties but showing no signs of slowing down – and whether drugs, supplements, and vitamins really have any benefits. Dr. Gupta also addresses brain diseases, especially Alzheimer’s, answering all of your questions about signs and symptoms, and showing you how to deal with them and how to take care of a partner with cognitive decline. The book also offers readers a personalized twelve-week program of practical strategies for strengthening your brain on a daily basis.

“Change: How Big Things Happen” by Damon Centola

From the spread of Covid-19 to increasing political polarization, from implicit prejudices about genetically modified foods, from NASA to Netflix – it’s time to think differently about how change works. Professor Damon Centola is the world expert on the new science of networks. His pioneering research in fields as diverse as voting, health, technology and finance has shown powerful and highly effective new ways to ensure lasting change. In this book, Centola distills over a decade of deep experience into a fascinating new theory that challenges earlier assumptions that new ideas are either contagious or not.

Change shows that beliefs and behaviors are not easily transmitted from person to person like a virus can. The real story of social change is more complex and much more interesting. When we are exposed to a new idea, our social networks guide our responses in flashy and surprising ways. Drawing on in-depth yet accessible research and fascinating examples, ‘Change’ presents a paradigm-shifting new science to understand what drives change, spot our blind spots, and how we can change the world around us.

Book Entrepreneurship by Rajeev Roy. Pixabay

Entrepreneurship from Rajeev Roy

The third edition of ‘Entrepreneurship’ by Rajeev Roy is tailored to the needs of management students and entrepreneurs. The book explains concepts that are based on original research and the author’s own experience in setting up and managing entrepreneurial ventures. The aim is to combine theoretical elements with a practical outlook. In addition to being used as a textbook for a course, the book is also a good guide for students looking to start their own business.

The book begins with the concept of understanding entrepreneurship and sheds light on contemporary approaches. It discusses the various problems related to doing business in India and supports SMEs and entrepreneurs. Explains the steps to create a pitch deck. describes the daily processes of an entrepreneurial company such as human resources, networking, etc .; and discusses the growth and exit strategies. The book contains case studies that highlight recent business dynamics.

Hot Seat: Hard-won lessons in challenging times from Jeff Immelt

‘Hot Seat’ features a rigorous and honest self-examination of Jeff Immelt’s tenure, revealing for the first time his proudest moments, missteps and the lessons he learned in battling crisis after crisis while leading GE in the 21st century will be described in detail. In ‘Hot Seat’, Immelt, former CEO of General Electric, shares the hard-won lessons he learned in his sixteen years at the helm of one of America’s best-known companies.

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It is not a typical business book that is characterized by straightforwardness and humility. Immelt writes in the prologue: “When I resigned after thirty-five years at General Electric in October 2017, I wasn’t sure I could write this book. My sixteen years as CEO had given me a front-row seat in history, and I had learned some difficult lessons that I believed others might benefit from. But my tenure ended badly. Many business books begin with a tacit promise: “Let me tell you how to be like me: an unqualified success!” Of course I couldn’t say that. My inheritance was controversial at best. GE won in the market but not in the stock market. I’ve made thousands of decisions that affect millions of people, often in the midst of blinding uncertainty and questioned by countless critics. I was proud of my team and what we had achieved, but as CEO I was about as brilliant as I was lucky, by which I mean, too often, I was neither. “

As the business world continues to be rocked by amazing economic upheavals and a global pandemic unprecedented in 100 years, “Hot Seat” is a much-needed and unusually open guide to critical leadership. (IANS)