the Fashion industry is highly dynamic and expanding at a rapid pace. It houses a wide variety of creative and talented designers at its core. But business acumen, strategic and tactical skills are also essential for the smooth running of this industry. Fashion business management courses turn the students into industry professionals ready to strategically and efficiently run the business of any fashion company. The curriculum of this course covers various subjects such as fashion marketing, human resources, strategic management, merchandising, e-commerce, market research. This course provides students with an in-depth look at the intricacies of the apparel industry and equips them with the knowledge necessary to run a fashion company efficiently.
The insights from this course will help students understand critical aspects of this industry such as retail stores, Supply chain, Customer psychology, current market trends, strategic decision making, leadership, product knowledge and various nuances related to brand promotion. Combining academic and hands-on teaching with real-time industry experience helps improve skills with holistic industry know-how.
From global brands to Indian designers and native startups, the marketing opportunities in the fashion industry are endless. In addition, with the boom in the e-commerce industry and the emergence of platforms such as Myntra, Amazon, Flipkart, etc., the fashion retailer career path is based on the skills and interests of the candidates. Below are some of the FBM Graduate Job Profiles that you can opt for:
This subject area plays a central role in the development of a product. Professionals in this field carry out tasks such as market research, pricing, etc. that play an essential role in the design and development process of any fashion company.
All companies rely heavily on their marketing strategies. A fashion marketer understands the client’s needs and requirements and helps develop strategies while also keeping an eye on competitive branding activities to increase the company’s sales.
Individuals can also run their own ventures with the underlying ambition to drive the global fashion industry with unique innovations. Be it building a brand from scratch or starting a fashion tech company, the fashion entrepreneur realm is growing all the time.
Digital & social media marketing
A social media and digital manager is responsible for creating content that keeps the target audience in mind. This task further assists in creating strategies and campaigns to generate sales.
The role of a retail manager includes the smooth operation of a store and its departments. Her daily responsibilities include staff management, replenishment, and resources. Above all, however, to formulate marketing, sales promotion and customer satisfaction strategies in order to maximize profits.
A chief merchandise officer plays an important role in the fashion business. Her responsibilities include allocating goods, developing product range plans, and conducting business research to increase sales, among other activities that help brands grow and develop.
A fashion buyer mainly observes fashion trends, visits trade fairs and showrooms. Emphasis is placed on selecting items for inventory and working with designers and their inventory. The nature of the retail business affects the responsibilities of the particular fashion buyer.
Supplier analysts are responsible for surveying suppliers for the highest quality materials at the lowest possible cost. It’s a core part of the fashion and management industry.
A fashion consultant is a person who has all of the necessary skills and knowledge required in the fashion and retail industries. Her main focus is on enhancing her clients’ image through their wardrobe while evaluating their body type, personality and career goals.
Instead of completely stopping the fashion industry, Covid-19 has acted as a turning point for many companies. The pandemic has spurred brands to adopt more sustainable and conscious techniques, not just in terms of their products and accessibility, but also in terms of communication and overall brand image.
The lockdown witnessed an increasing number of visitors to online platforms. As a result, retail store traffic has shifted to the virtual world. This gave all e-commerce portals like Myntra, Ajio, Flipkart, Amazon etc.
Most brick and mortar stores have reinvented themselves and created an online presence to stay in business. Almost all brands are now adapting to the digital space, which is evident in their social media and marketing campaigns.
In other words, the pandemic has irrevocably changed the world and paved the way for far more digital and management jobs than ever before.
As the name suggests, this course is about maintaining and increasing brand value and awareness of a particular product through various campaigns. A professional in this field is responsible for developing new and innovative strategies for marketing a particular product in order to increase its demand and value in the market. In addition, this area requires thorough research and analysis of the coming and prevailing trends in the fashion industry.
This helps predict the success and popularity of the product line with potential consumers based on its price and ease of use. Fashion managers must therefore have virtues such as an eye for detail and exemplary communication skills, as well as in-depth knowledge of the prevailing market trends.