When you enter the world of SEO (Search Engine Optimization), chances are you don’t know where to start. Immerse yourself in the subject, and you will receive a deluge of information. You may not even see the forest for the trees.
Search engine optimization, as SEO is also called, is in short a discipline within online marketing where you focus on the growth of organic traffic from search engines such as Google.
The goal: optimizing your website to get higher in the results.
When you read it like this, it seems very simple. However, there is a lot to consider with SEO. An algorithm determines the positions in the search engine. It is a set of rules for displaying websites in organic search results. In the case of Google, this is a set of about 200 different points on which websites are assessed. Two-hundred! Nevertheless, it is essential to take this algorithm into account. Why? We are happy to explain it to you!
Google assists you in finding what you are looking for
The first question you may ask yourself is: why is SEO important? Search engine optimization is essential when you want to be found. If your website is not (sufficiently) visible in Google, people will not see your website quickly.
Google is our buddy when we need something. If we want to buy something or need information, we quickly come to this versatile search engine. A good SEO strategy ensures that people find you at the right time.
Main factors for SEO
Despite the many rules that Google has included in the algorithm, not every factor has the same influence on the ranking. The main ones are:
- Ease of use
- Relevant content
- Technical SEO
Ease of use is about how easily people can navigate the website. It mainly looks at the CTR (a click-through ratio that shows the ratio between the number of people who see your website between the search results and the number of people who click through to the website), the time the visitor spends on the website, and how many pages viewing a visitor.
Did Google find your page? Then the relevance of the content is also considered. Discover the right keywords, use the right length and write the text in understandable language.
Is the website looking good, and is the content good? Then it’s time to start looking for backlinks. In addition to internal links, referrals from other websites to your website are essential. It is necessary to use the correct anchor text and see whether the website in question is relevant. Is your website about clothing? Then a backlink on a page about furniture is not appropriate.
In technical SEO is all about the loading speed of the page and the site is mobile-friendly. Do you already have all this in place? Then you have already taken the first step!
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SEO provides trusted brand awareness:
An advantage of Google is the trust of people who use the search engine. People almost blindly trust the websites that are among the best results. In visitors’ perception, you are a reliable website if Google shows your company, service, product, or information high in the works. These high SEO results, in turn, ensure better brand awareness.
Results are measurable:
More visitors do not automatically mean more conversions. That is why it is essential to measure the results you achieve. How many products have been sold, what is the number of RFQs and how many people have visited the site? It is a small selection of information that you can obtain.
Once you have the information, you are ready for the next step. You have to do something with this information. Because what do you want to achieve? What information is most important to you depends on your goal. Where one company is looking for a higher number of visitors, the other company wants to increase the number of requests for quotations or sell more products.
Use SEA to boost SEO.
Even though SEO and SEA are often seen as two different disciplines, they still have one thing in common: making your website findable. It is therefore essential that you as a company coordinate your SEO and SEA strategy. While SEO is all about optimizing the website for a higher score in Google, SEA is all about paying Google via Google Ads to be shown in the ads for a specific keyword. SEA makes SEO more explicit in this regard. However, you need to coordinate this properly. While SEO is mainly about long-tail search terms, SEA is used for short-tail search terms.
Eat or be eaten
You may not like to hear and read it, but you really cannot do without SEO (and SEA) as an entrepreneur. The reason behind this is your competition. Can they be found in Google? Then it would help if you were to.
In our search for products or services, we are increasingly using the internet. If you are not visible to potential customers, but your competitors are, you are almost sure that the (possible) customer will go to the competitor. SEO is an ongoing process and never stops. So you have to be constantly working on this and find your way through the forest.