SoftwareReviews Broadcasts its Buyer Relationship Administration Emotional Footprint Awards | Enterprise & Finance


TORONTO – (BUSINESS WIRE) – January 19, 2021 –

Customer relationship management Emotional Footprint reveals the four best champions. (Graphic: Business Wire)

  • SugarCRM
  • Pipedrive
  • Oracle CX Sales
  • Zoho CRM

What is the difference between the SoftwareReviews Data Quadrant? We consider aggregated evaluations of the emotional reaction in the areas of service, negotiation, product impact, conflict resolution as well as strategy and innovation in order to create a meaningful indicator of the general user feeling towards the provider and his product – all from the perspective of the software user. We call this finding the Net Emotional Footprint.

“With CRM platforms, companies can build meaningful relationships with their customers. It’s no surprise that many CRM vendors are making sure they are delivering great experiences to their own customers, too, ”said Ben Dickie, research director for the Info-Tech Research Group. “Our Emotional Footprint Diamond shows that many providers in this area have invested heavily in delivering a first-class customer experience. With an increasing product portfolio and increasing complexity, the number of potential contact points will also increase, which will force providers to innovate further. “

SugarCRM, with a net emotional footprint of +89, was ranked top in a number of categories including exceeding user expectations for efficiency, trustworthiness, fairness and integrity. Pipedrive, with a net emotional footprint of +89, was rated as respectful, effective, reliable and safe. Oracle CX Sales with an emotional net footprint of +84 was recognized for its productivity. Zoho CRM, with a net emotional footprint of +83, featured a product improvement.

In general, Customer Relationship Management users were the most satisfied with the vendors – and the least satisfied with the vendors who deliver too promisingly and too little.

About SoftwareReviews Emotional Footprint Awards and Software Reviews:

SoftwareReviews Emotional Footprint Awards recognize outstanding vendors in the technology market that are rated annually by their users. Top vendors in a software category can receive gold medals for emotional footprint, provided their net promoter ratings meet the threshold for sufficiently high user satisfaction in four assessment areas: vendor skills, product features, likelihood of recommendation, and vendor experience. For detailed product review reports, please visit

SoftwareReviews is a division of the Info-Tech Research Group, a world-class IT research and consulting company founded in 1997. SoftwareReviews has two decades of IT research and consulting experience and is a leading source of expertise and insight into the corporate software landscape of customer-supplier relationships. By capturing real world data from IT and business professionals, the SoftwareReviews methodology provides the most detailed and authentic insights into the business software evaluation and purchase experience.

Director, Public Relations, Info-Tech Research Group



Copyright Business Wire 2021.

PUB: 01/19/2021 7:07 p.m. / DISC: 01/19/2021 7:07 p.m.

Copyright Business Wire 2021.