The Royals have appointed Kirsten Dunlaevy to the newly created position of Head of Management in Sydney.
The role was created in response to a number of business successes in 2020, though the agency experienced a slowdown during the onset of COVID-19. In August, The Royals was appointed master brand strategy and creative agency for Coopers Brewery, bringing in Driva and Finspo as new clients.
Dunlaevy will also support the agency’s growing relationships with existing clients Athena, Coates Hire and MyState Bank.
Royals Managing Partner Dan Beaumont said, “From the moment we met Kirsten, we knew she was the ideal royal. She brings world class experience, a strategic mind, a passion to inspire teams to do their best job, and a lot of excitement. We are proud to have emerged in a strong position from 2020 and Kirsten on the team will help us to further improve the quality of our production for customers. “
Dunlaevy comes from R / GA where she was the group leader for customer service and business development. She has also spent time with The Farm Digital, Moon Communications Group, and DDB New York. She has served clients such as Jimmy Brings, Kimberly-Clark, Samsung, the Sydney Film Festival, Telstra and Westfield.
“I’m thrilled to be part of The Royals,” said Dunlaevy of her appointment.
“I was immediately drawn to their transparent approach to partnerships and their commitment to enabling change for customers through undeniable creativity. I look forward to helping them navigate increasingly challenging market conditions and achieve business goals. “
In 2020, there were a number of changes to the executive staff of the royals. Co-founder Nick Cummins announced his retirement from the business in August. Stu Turner and Seb Vizor became the creative directors of the Melbourne and Sydney agencies, respectively.
At the beginning of the year, the head of strategy, Michaela Michaela Futcher, left the agency for the TBWA Media Arts Lab in Singapore and Tom Donald was hired in her place.
The creative duo Nick Cole and Pat Allenby were also hired by the Special Group as senior copywriters and senior art directors.