In recent years, Google My Business (GMB) has become an increasingly important part of online reputation management. The industry portal of the popular search engine is now considered one of the most important web-based areas for companies that want to improve their relationship with existing and potential customers.
Given the importance of this tool, Thryv Holdings, Inc., the provider of Thryv® software, a leading end-to-end customer experience platform designed for growing small and medium-sized businesses (SMBs), announced the launch of a dedicated GMB dashboard. Read on to learn how the company, led by CEO Joe Walsh, is helping its customers improve their use of GMB.
Google My Business at a glance
To understand how the announcement is positioned to have a big impact for SMBs, let’s first examine some of the tools that GMB itself provides. Perhaps one of the most visible aspects of the platform is the way it works as a business listing service. Since Google is considered the top search engine for the majority of Internet users, listing a company on the platform enables increased customer visibility. GMB listings show up in relevant search engine searches and also show up on Google Maps, a popular choice for users looking for new businesses that suit their needs.
However, GMB is much more than just a business listing service. The platform provides an important context for its offerings that can inspire users to make purchasing decisions. This can be especially important for SMBs who may not have reached potential customers through other marketing channels. The context provided by the platform includes business information, reviews, directions, social media-like posts, photos, FAQs, and more. In short, GMB records often act as a first impression for users and, in turn, can serve as an important inbound stream of new business for companies using the service.
Thryv brings the power of centralized administration
While GMB can be a fertile resource for new and continued business, many SMBs are missing out on the potential of this resource. Thryv created its new GMB dashboard to make interacting with the service easier and more effective. The company already manages more than 30,000 GMB profiles for its customers and uses its expertise to improve the presentation of companies on the Internet. The company has now incorporated this existing know-how in this area into its new dashboard and offers its customers a wealth of options to ensure the impact of industry listings.
The dashboard will be available to users in the US and Australia and will offer a wide reach during the rollout. The feature provides a central place on the platform where users can update their GMB profiles. This includes streamlined changes to opening hours, contact information, business descriptions, and more. The dashboard also allows users to create new Google posts, manage existing posts, manage photos, view Google reviews, and create real-time replies. The tool also provides access to many of Google’s analysis services and provides meaningful insights into key metrics related to customer interactions.
Taken together, these offerings provide a powerful set of tools that enable SMBs to take control of their online presence and do their best when it comes to customer interactions. Not only does this provide businesses with the ability to keep records updated, but it also enables them to show users that they are prioritizing easy-to-read and accurate business information, which ultimately informs customers and saves them time. This can help increase inbound business and make a lasting impact on the brand’s reputation both online and in person.
Thryv Dashboard complements existing Google functions
The high usability of the GMB integration reflects the many other services that the customer experience platform offers its SME customers. Since many of these offerings have already focused on Google products, the dashboard will serve as a central place to use not only GMB, but many of the company’s other products as well. Thryv’s VP of Product and Marketing, Ryan Cantor, brought this up recently when he was talking about the new version.
“Thryv currently offers our users several Google integrations, including a Gmail email service plug-in, Google Posts, automated campaigns, Reserve with Google, Google Reviews and soon also Google Messenger, which automatically sends messages directly into Thryv’s SMB and receives. friendly central inbox, ”said Cantor. “Our users asked us to provide one central place to manage all of these critical elements – and we delivered. We continue to find new ways to streamline and centralize day-to-day operations and communications for SMBs. “
By offering interactions with so many existing Google products, the Dashboard is proving to be a powerful tool for SMBs realizing the power of managing their online presence. When companies use the company’s platform to interact with customers and provide them with critical business information, they inevitably help fuel their own efforts to increase visibility and promote brand awareness.
The GMB dashboard also serves to increase the performance of the other tools from the extensive range of software. Realizing that the resources available to businesses are almost always limited, CEO Joe Walsh has worked to create a team and platform that can save users time and help them grow their revenues. The platform serves as a central place to manage contacts, track leads, promote companies on social media, process payments and much more.
Taken together, the platform’s robust capabilities enable SMB owners to leverage their efforts to manage their businesses more efficiently. This helps make these efforts easier and more effective. It also allows business owners to focus more time on other business activities and add value to customers accordingly.
The creation of the GMB dashboard is another important feature improvement for the powerful platform for business customer experiences. By enabling SMBs to leverage the power of Google with other online portals, the company is making even more impact on its dedicated customers. The new feature complements the platform’s existing track record of enabling small and medium-sized businesses to improve a wide variety of day-to-day operations and ultimately helps improve overall business health.