WOW WORLD : Discover of formulation of medium-term administration plan


May 14, 2020

Company Name:


(Formerly known as AZIA CO., LTD.)

Name of the representative:

Kazuo Mino, President

(Security Code: 2352; Section 1 of

the Tokyo Stock Exchange)


Masashi Fujita, business planning

office manager

(Phone: + 81-3-6672-6788)

Announcement of the formulation of the medium-term management plan

We have formulated a three-year medium-term management plan (from the fiscal year to March 2021 to the fiscal year to March 2023) with the fiscal year to March 2023 as the last year and decided in the board meeting on May 14, 2020. We did this, so we would like you to know about inform the outline.

1. Purpose of the formulation

We offer the “WEBCAS” series of marketing communication systems, which support bidirectional communication between companies and customers through e-mail, LINE, web questionnaires, etc., to more than 4,000 companies nationwide, including large companies and government agencies.

In the previous medium-term management planning, which covers the period from the financial year to March 2018 to the financial year until March 2020, we have started with the policy of entering the marketing automation market and growing as new business (new product). However, in order to expand our competitive advantage in the fiscal year ending March 2019, we will use the previously cultivated mass and high-speed technology for messaging to add convenience and functions to existing products. In other words, it was important for us to get back to where we started, so we wrote down the software asset invested in marketing automation system development and recorded an extraordinary loss. As a result of this change in guidelines, we were able to post record sales and profits in the financial year to March 2020.

On the other hand, we also recognize the risk that we will not be able to sustain continuous growth with existing businesses (existing products) alone and through the development and M&A of new products that will be our main business alongside existing products. We believe that starting new businesses is an important management issue for our company. In view of these circumstances, we published a new statement on the same day as in the “Notification of the 7th offer of stock acquisition rights, which is only made by the Business Alliance with Japan Growth Investments Alliance, Inc only)” As a Business Growth Partner, we are a capital and business alliance with Japan Growth Investments Alliance, Inc. (hereinafter referred to as “J-GIA”) in partnership with the company to seek: innovative growth.

J-GIA is an investment company that provides the marketing and business management resources of the alliance partners Hakuhodo Inc. (hereinafter referred to as “Hakuhodo”) and JAPAN TOBACCO INC. (hereinafter “JT”) uses and manages a fund that aims to provide growth funds and business support to small and medium-sized enterprises with potential growth potential in Japan. J-GIA has members with extensive experience in management support and M&A support.

In collaboration with J-GIA, we have formulated a new medium-term management plan to encourage innovative growth

using the resources of the alliance partners of J-GIA, Hakuhodo and JT. 2. Management goals

Unit: million yen

FY03 / 20

FY03 / 21

FY03 / 22

FY03 / 23



(To plan)

(To plan)








Net sales



+ 1.3%


+ 15.8%


+ 18.2%






+ 34.5%


+ 36.7%

IRatio to salesI








  • The above management goal is a trial calculation of the growth of existing businesses only, and we do not expect any new business through mergers and acquisitions, etc., so we will work towards growth beyond the above including new businesses.

3. New medium-term management vision

In the new medium-term management plan, we have set “Challenge to” a further pillar “for innovative growth” as our three-year management vision and will work towards achieving our management goals.

The main strategies are the following three pillars.

  1. Dramatic growth of existing companies
  2. New business “Create another pillar”
  3. Optimizing the financial strategy

We will raise the cloud service, the mainstay of our existing business, from the conventional growth rate of 10 to 15% to the level of 25% and work on the development of new business with a focus on M&A invest.

Please refer to the attached document for details.

4. Concept of shareholder return

We will distribute the generated profits in a balanced way in strategic corporate investments and shareholder returns (dividends, etc.) and actively distribute them to our shareholders in order to continuously improve the company value.

Specifically, we have the following three guidelines

  • Maintaining a dividend payout ratio of around 30% (for the fiscal year ending March 2021, it is expected to be 44.0% as profit is due to the impact of COVID-19)
  • Increase the dividend amount every year
  • Flexible consideration of the purchase of own shares based on market conditions

Medium-term management plan

FY03 / 21 – FY03 / 23

May 14, 2020

About the previous one

medium term

Management plan


About the previous medium-term management plan

Progress on large business and other issues

Development of new domains through M&A as well as further improvement of the WEBCAS functionality and strengthening of the sales systems

Aug 2017 WEBCAS E-Mail Ver7.0 upgrade

Dec 2017 Market change in the first section of the Tokyo Stock Exchange

Aug 2018 Mamachu Inc. (EC operating company) became a subsidiary through the transfer of operations

May 2019 WEBCAS Auto Relations development discontinued

Oct 2019 Invested in Digital Asset Markets, Inc. (Blockchain Company)

Jan 2020 Receipt of ISO / IEC 27017 certification of the cloud security standard

March 2020 Osaka branch established

WEBCAS E-Mail Ver8.0 upgrade

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AZIA Co. Ltd. published this content on September 14, 2021 and is solely responsible for the information contained therein. Distributed by public, unedited and unchanged, on September 14, 2021 7:31:08 AM UTC.